Embedded Youth Outreach Program
Victoria Police
How do you explain a program built around two very different professions working as one team?
The Embedded Youth Outreach Program (EYOP) brings police officers and specialist youth workers together to support young people at risk of becoming further involved in the criminal justice system.
It is a partnership model built around early intervention.
When a young person comes into contact with police, an EYOP police member and youth worker can work together to understand what is happening beyond the immediate incident — and help connect that young person with the support they may need.
For Victoria Police, Clipo created a suite of films to communicate the program to very different audiences.
A broader EYOP introduction film explains the model and the partnership behind it.
A dedicated Shepparton film introduces the program's regional expansion and the people delivering it locally.
And an internal operational film translates detailed procedures into something police members can understand before undertaking an EYOP shift.
Different audiences. Different information. One consistent objective -make a complex service model easy to understand.
At a glance
3 program films
Victoria Police + specialist youth services
External + internal communications
Metro + regional locations
Police members + youth workers
Interviews + observational footage
Motion graphics + instructional content
Program awareness / Training / Stakeholder Communications
The Program
EYOP is a targeted secondary response for young people who come into contact with police and may be at risk of offending or victimisation.
Rather than police working in isolation, the model pairs an officer with a specialist youth worker, combining two different sets of skills.
Police respond to the immediate situation.
Youth workers can look more deeply at what might be happening around the young person and connect them with appropriate services.
Those supports can range from family intervention and education to employment, housing, mental-health, drug and alcohol or victim-support services.
Today, the program operates from Werribee, Dandenong, Caroline Springs and Shepparton, with the two newer locations becoming fully operational in 2024.
The Client Brief
The communication challenge was bigger than simply explaining what EYOP stood for.
The program relies on people understanding how the partnership works.
For external audiences, the films needed to communicate why police and youth workers working together can create a different opportunity for a young person.
Internally, Victoria Police also needed members undertaking EYOP shifts to understand their role within that partnership and how the program operates in practice.
As EYOP expanded into Caroline Springs and Shepparton, the existing content also needed to evolve so that the films reflected the broader geographic reach of the program and the involvement of additional youth-service partners.
Our task was therefore to take a service model with multiple organisations, locations, audiences and processes and turn it into a family of films that felt clear, human and connected.
Our Approach
The most important idea in EYOP isn't a procedure.
It's the relationship between police and youth work.
So rather than relying heavily on narration or corporate explanation, the films allow the people delivering the program to explain it themselves.
Police members talk about what they bring to the partnership.
Youth workers describe the different perspectives they can offer.
Observational footage then allows us to see the two roles working alongside one another.
Across police stations, community environments and outreach settings, the films reinforce a simple idea:
Better outcomes can come from different expertise working together.
The 2024 Operational Manual describes that partnership as central to the service model — combining the skill sets of police and specialist youth workers to create better outcomes for young people.
Introducing EYOP
Explain the idea before explaining the system.
The broader introduction film needed to make an unfamiliar service model understandable quickly.
We combined interviews with police members and youth workers, observational footage and simple graphics to move between the why, how and who of the program.
Rather than begin with operational detail, the film starts with the human problem: young people can come to the attention of police for many different reasons, and what happens next can matter enormously.
From there, the partnership becomes the solution.
That structure keeps the film accessible to people who may know nothing about EYOP while still providing enough detail for professional and stakeholder audiences.
Shepparton
Taking the model regional.
When EYOP expanded to Shepparton, Victoria Police needed a film that could introduce the program within a regional context.
The finished piece brings together Victoria Police and Anglicare Victoria, allowing representatives from both organisations to describe how the partnership works and why early intervention can make a difference.
We combined those interviews with footage around Shepparton, police and youth workers working together and simple graphic explanations of the different circumstances that may bring a young person into contact with the program.
Importantly, the film doesn't frame young people only as offenders.
The program can also engage young people who are vulnerable or at risk, or who have experienced crime themselves — something reflected in both the films and Victoria Police's public description of EYOP.
The result is less an institutional explainer and more an introduction to the people delivering the service locally.
Internal Training
Victoria Police needed to translate detailed operational information into an accessible training resource for police members new to EYOP.
That meant moving away from the more documentary-led language of the external films and creating something more structured.
Real operational footage provides context.
Interview material explains the partnership.
Graphics break complex information into manageable steps.
And clear visual chapters allow members to understand the flow of an EYOP shift without having to absorb everything from a written manual alone.
The current operational material confirms that video is part of the formal EYOP training environment, with program resources hosted through Victoria Police's intranet and private training platform.
One project. Different communication jobs.